Ksenia Ozkok moved from a communications role at an oil and gas company to founding her own creative agency, Réaliste, and its sub-brand re.gravity, built around her passion for personal branding. She has worked with organisations including UNOOSA, SpaceWatch.Global, SPACEBIT and SGAC, and has launched a space-focused personal branding course for people who want to build a presence on social media.
In this Astro Ben Podcast interview, Ksenia explains why personal branding matters for space and tech leaders, which social platforms she prefers, and how the personal side of a brand works. She also talks about her first course, imposter syndrome, and what motivates her as a science communicator.
What you will hear in this episode
Why personal branding matters for space and tech leaders
How tech leaders show up on social media
The personal side of branding
Building a first course, and keeping learners motivated and accountable
Imposter syndrome and the motivation to be a science communicator
Success stories from taking a course into practical application
Ksenia's background and journey
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