Izzy House is the author of Space Marketing, the first in a series of books that turns her marketing background, including three marketing degrees, onto the space industry. In this Astro Ben Podcast interview, Izzy and Ben talk about how the book came about and why its lessons are useful to most businesses that struggle with marketing, not just space companies.
They also cover who the book is for, the challenges of social media, how new space marketing really is, big data and which metrics are useful, plus marketing examples from SpaceX and Virgin Galactic.
What you will hear in this episode
What Izzy's book Space Marketing is and how it came about
Who the book is for
Why marketing matters
Social media challenges in space marketing
How new space marketing is, and where big data fits in
Which metrics are useful in space marketing
Marketing examples from SpaceX and Virgin Galactic
Future books and how to get Izzy's book
Follow Izzy House
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More episodes: Ksenia Ozkok on personal branding for space leaders | Sophia Gad-Nasr on dark matter and wormholes | All Astro Ben Podcast episodes
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